Privacy Policy

Last updated 13 October 2026.

Operational (“we”, “us”) is an ecommerce consultancy based in Melbourne, Australia. This policy explains what personal information we collect through this website, how we use it, and the choices you have. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

What we collect

We collect information you give us when you:

  • fill in a form on this website

  • book or attend a conversation with us

  • email us or message us

That usually means your name, email address, brand name and website, and your answers to our questions about what’s getting in the way and what you’re after. If you tell us more in a conversation or by email, we keep that too.

We also receive basic technical information when you visit, such as your browser and device type, IP address, the pages you view and how long you stay. Our website host and any analytics tools we use collect this.

How we use it

We use your information to:

  • reply to your enquiry and arrange a conversation

  • work out whether and where we can help your brand

  • deliver work we’ve agreed to do for you

  • keep the website secure and see how it’s being used, so we can improve it

  • meet our legal and accounting obligations

We don’t sell your personal information, and we only send you marketing if you’ve asked to hear from us. You can opt out at any time.

Who we share it with

We share personal information only where we need to, with service providers who help us run the website and our business, such as website hosting, form handling, scheduling and email. They may use your information only to provide that service to us.

Some of these providers store or process data outside Australia, including in the United States and Europe. Where that happens, we take reasonable steps to make sure your information is handled in line with the Australian Privacy Principles.

We may also disclose information when the law requires it, or to professional advisers such as our accountant or lawyer.

Cookies

Our website host and analytics tools may use cookies and similar technologies to deliver the site and measure traffic. You can block or delete cookies in your browser settings. The website will still work, though some features may not.

Keeping your information safe

We take reasonable steps to protect personal information from misuse, loss and unauthorised access. We keep it only as long as we need it for the purposes above or the law requires, then delete or de-identify it.

Your rights

You can ask to see the personal information we hold about you, or ask us to correct it or delete it. Get in touch through the contact page on this website and we’ll respond within a reasonable time, usually within 30 days.

If you think we’ve mishandled your information, tell us first and we’ll try to put it right. You can also complain to the Office of the Australian Information Commissioner at oaic.gov.au.

Links to other sites

This website links to other sites, including owenbolwell.com. They have their own privacy policies, and we’re not responsible for how they handle your information.

Changes to this policy

We may update this policy from time to time. The latest version is always on this page, with the date it was last updated at the top.

Contact us

Questions about this policy or your personal information? Use the contact page on this website.

Privacy Policy

Last updated 13 October 2026.

Operational (“we”, “us”) is an ecommerce consultancy based in Melbourne, Australia. This policy explains what personal information we collect through this website, how we use it, and the choices you have. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

What we collect

We collect information you give us when you:

  • fill in a form on this website

  • book or attend a conversation with us

  • email us or message us

That usually means your name, email address, brand name and website, and your answers to our questions about what’s getting in the way and what you’re after. If you tell us more in a conversation or by email, we keep that too.

We also receive basic technical information when you visit, such as your browser and device type, IP address, the pages you view and how long you stay. Our website host and any analytics tools we use collect this.

How we use it

We use your information to:

  • reply to your enquiry and arrange a conversation

  • work out whether and where we can help your brand

  • deliver work we’ve agreed to do for you

  • keep the website secure and see how it’s being used, so we can improve it

  • meet our legal and accounting obligations

We don’t sell your personal information, and we only send you marketing if you’ve asked to hear from us. You can opt out at any time.

Who we share it with

We share personal information only where we need to, with service providers who help us run the website and our business, such as website hosting, form handling, scheduling and email. They may use your information only to provide that service to us.

Some of these providers store or process data outside Australia, including in the United States and Europe. Where that happens, we take reasonable steps to make sure your information is handled in line with the Australian Privacy Principles.

We may also disclose information when the law requires it, or to professional advisers such as our accountant or lawyer.

Cookies

Our website host and analytics tools may use cookies and similar technologies to deliver the site and measure traffic. You can block or delete cookies in your browser settings. The website will still work, though some features may not.

Keeping your information safe

We take reasonable steps to protect personal information from misuse, loss and unauthorised access. We keep it only as long as we need it for the purposes above or the law requires, then delete or de-identify it.

Your rights

You can ask to see the personal information we hold about you, or ask us to correct it or delete it. Get in touch through the contact page on this website and we’ll respond within a reasonable time, usually within 30 days.

If you think we’ve mishandled your information, tell us first and we’ll try to put it right. You can also complain to the Office of the Australian Information Commissioner at oaic.gov.au.

Links to other sites

This website links to other sites, including owenbolwell.com. They have their own privacy policies, and we’re not responsible for how they handle your information.

Changes to this policy

We may update this policy from time to time. The latest version is always on this page, with the date it was last updated at the top.

Contact us

Questions about this policy or your personal information? Use the contact page on this website.