AI Integration

Integrate AI where it helps your business and not where it doesn't.

There's never been more talk about AI in ecommerce, and never more confusion about what we should be doing with it.

Our approach is that AI should be used for repeatable tasks, analysis, optimisation and day to day operations, freeing the humans in your business to focus on the things that really matter - your customer, innovation and creativity.

AI has to fix a real problem, one you can put a dollar figure on, inside a process you've already got.

Start with what's slow, manual or done twice.

Automate the work that follows rules, and keep the judgement calls with your people.

Build AI into the workflow your team already uses, give it time, monitor and keep it only if it's paying for itself.

This is also a great opportunity to get your product data into shape at the same time to enable AI search & shopping assistants to find and recommend your products.

AI runs through the whole Operational ecosystem, alongside the platform, operations & conversion work. Let's implement it into your organisation.

AI Integration

Integrate AI where it helps your business and not where it doesn't.

There's never been more talk about AI in ecommerce, and never more confusion about what we should be doing with it.

Our approach is that AI should be used for repeatable tasks, analysis, optimisation and day to day operations, freeing the humans in your business to focus on the things that really matter - your customer, innovation and creativity.

AI has to fix a real problem, one you can put a dollar figure on, inside a process you've already got.

Start with what's slow, manual or done twice.

Automate the work that follows rules, and keep the judgement calls with your people.

Build AI into the workflow your team already uses, give it time, monitor and keep it only if it's paying for itself.

This is also a great opportunity to get your product data into shape at the same time to enable AI search & shopping assistants to find and recommend your products.

AI runs through the whole Operational ecosystem, alongside the platform, operations & conversion work. Let's implement it into your organisation.

What we look at

  • Slow, manual & duplicated work across customer service, merchandising, stock and reporting, and the hours each task takes every week.

  • Your product data, from titles, descriptions & attributes to images, sizing and stock, and how complete and consistent it is across the catalogue.

  • How your brand & products appear when customers ask an AI assistant for a recommendation.

  • The AI tools you already pay for, what they're used for, and whether they're paying their way.

  • The data you collect and don't use, from reviews & support tickets to sales history.

Signs you need it

  • You keep hearing you're already behind on AI, and nobody can tell you what it's worth to your business.

  • Your team spends hours each week on work that follows the same rules every time.

  • You've trialled AI tools that didn't stick because they sat outside the way your team works.

  • Product information is incomplete or inconsistent across your site, marketplaces & feeds.

  • You've asked an AI assistant to recommend products in your category and your brand wasn't mentioned.

Who it's for

Founder-led brands turning over $1M or more who want someone independent working out what's worth doing and what isn't, and who'd rather build something small that keeps paying than something loud.

What the Diagnostic gives you

A costed list of AI opportunities with a dollar figure against every line: the wins worth having, the expensive mistakes to avoid and the tools that aren't worth your money.

A product data readiness check and a view of how visible your brand is in AI search & shopping assistants, with the fixes ranked.

A 90-day roadmap that puts the opportunities worth doing in order, each one built into your existing systems and measured closely enough to keep what works and drop what doesn't.

Before you spend a dollar with anybody, us included, ask one question: what's this worth to my business per year, and how will we know? If they can't answer it, you've learned something useful for nothing.

Before you spend a dollar with anybody, us included, ask one question: what's this worth to my business per year, and how will we know? If they can't answer it, you've learned something useful for nothing.