Operations & Process

Running your business could be costing you more than you think.

Most ecommerce brands at this stage haven't got a growth problem. They've got a transition problem.

The revenue's there, customers are happy and yet the profit margin's thinner than it should be. The team's busier than they should be and the tech stack has grown into something that needs around the clock care.

Profit leaks through disconnected systems, manual handoffs two tools doing the same job as one and processes that were perfectly good when the business was a couple of people in a shared warehouse.

So that's the work we do together. Find where it's leaking. Plug the holes. Then we scaffold something that supports the brand as it grows.

Under $1M you can pretty much run it yourself. You know where everything is. You're the engine room, more or less. And how much of last week could only have been done by you?

By $5M, $10M or $15M you can't. There's simply too much of it. And the business either learns to stand up on its own or it starts breaking in ways you've got to personally be there to catch and put back together. That's the transition, and it's where most of my work happens.

When operations are working, decisions are made with real numbers instead of a founder’s intuition (which, to be honest, I always pay attention to because there’s usually truth in there). The team's spending its time on what only people can do. The stack's paying for itself. And everything isn't waiting on you any more.

And when they're not? Every new project's costing twice what it should, media gets pushed harder for less, and everyone works longer hours while the margin quietly slides into negative territory. And you can’t see where it went. So which one are you experiencing in right now?

Operations is the glue. Platform, product, warehouse, customer service, finance, marketing, data. None of it's working on its own. It’s an ecosystem with all parts working together like a living breathing thing.

Operations & Process

Running your business could be costing you more than you think.

Most ecommerce brands at this stage haven't got a growth problem. They've got a transition problem.

The revenue's there, customers are happy and yet the profit margin's thinner than it should be. The team's busier than they should be and the tech stack has grown into something that needs around the clock care.

Profit leaks through disconnected systems, manual handoffs two tools doing the same job as one and processes that were perfectly good when the business was a couple of people in a shared warehouse.

So that's the work we do together. Find where it's leaking. Plug the holes. Then we scaffold something that supports the brand as it grows.

Under $1M you can pretty much run it yourself. You know where everything is. You're the engine room, more or less. And how much of last week could only have been done by you?

By $5M, $10M or $15M you can't. There's simply too much of it. And the business either learns to stand up on its own or it starts breaking in ways you've got to personally be there to catch and put back together. That's the transition, and it's where most of my work happens.

When operations are working, decisions are made with real numbers instead of a founder’s intuition (which, to be honest, I always pay attention to because there’s usually truth in there). The team's spending its time on what only people can do. The stack's paying for itself. And everything isn't waiting on you any more.

And when they're not? Every new project's costing twice what it should, media gets pushed harder for less, and everyone works longer hours while the margin quietly slides into negative territory. And you can’t see where it went. So which one are you experiencing in right now?

Operations is the glue. Platform, product, warehouse, customer service, finance, marketing, data. None of it's working on its own. It’s an ecosystem with all parts working together like a living breathing thing.

What we look at

  • Inventory & supply chain visibility, from purchase orders and inbound stock through to what's available to sell today.

  • Stock planning: how you decide what to reorder, when, and how much cash it ties up.

  • Where your information lives, and how many places your team checks to answer one question.

  • Team communication & project management: how work is briefed, tracked and handed over between people.

  • Your marketing & content workflow, from the campaign calendar through briefs, approvals and production to launch.

Signs you need it

  • A hire that didn't work out, a migration that's gone pear-shaped or a revenue target the current setup can't reach.

  • You find out a bestseller is out of stock from a customer email.

  • Reorders depend on one person's spreadsheet and their memory.

  • Campaigns launch late because briefs, approvals & assets are spread across email, chat and shared drives.

  • Most decisions still wait for you, so the business slows down whenever you step away.

Who it's for

Founder-led premium retail brands turning over $1M or more, usually at a transition point where the business has outgrown the way it was set up, and founders who want somebody sitting beside them rather than presenting at them.

What the Diagnostic gives you

A map of how work moves through the business today, drawn before anything changes, because nobody can fix what they can't see.

A dollar figure against every fix for what it's worth over a year, so the number decides the order and takes most of the argument out of it.

A 90-day roadmap with the handful of changes that matter most, who owns each one and what finished looks like.

Some brands take the roadmap and run with it, and others bring us in to embed the changes alongside their team.

Before we talk, look at last month. Write down the five things that went wrong and, next to each one, whether it was a people problem or a system problem, then bring the list.

Before we talk, look at last month. Write down the five things that went wrong and, next to each one, whether it was a people problem or a system problem, then bring the list.